Apple pushing music industry to eliminate DRM protection.
I haven't ever bought music online, due to prinicple of this DRM protection. I get DRM-free mp3 files via ripping mp3s from the physical CD, or "by other means".
It would be great if the music industry standardizes on eliminating DRM. For most new release albums, it's possible to get the album "by other methods" anyways. I think the industry would actually increase sales by eliminating DRM.